Ein gutes Sound Logo…
February 23rd, 2009Posted using ShareThis
John Groves bei Tide TV
December 10th, 2008
John Groves hat bei Tide TV einen sehr guten Vergleich zum momentanen Zerfall am Musikmarkt, anhand eines Buches, “Who moved my cheese?” (Autor: Dr. Spencer Johnson deut. Titel: Die Mäuse-Strategie für Manager) gezogen.
Groves, der 1983 nach Deutschland kam, beschreibt wie sich einzelne Firmen, große Teile des Marktes einverleibten und nach Jahren dieser Einbahnfahrt feststellen mussten, daß ihre anfangs großen Anteile langsam zerbrachen.
Was tun bei solchen Veränderungen? Neue Wege finden, sich anpassen? Vielleicht nicht nach den großen Kuchen greifen, sondern viele kleine Stückchen sammeln?
John Groves gibt eine leicht verständliche Zusammenfassung seiner Gedanken zur aktuellen Situation am Musikmarkt preis.
Akustische Markenwelt des Energie-Riesen EnBW
July 25th, 2007Der baden-württembergische Energiekonzern EnBW setzt in Zukunft auf Sound Branding. Im Rahmen eines Markenpositionierungsprozesses gewinnt die akustisch konsequente Präsentation des Unternehmens neben der visuell stringenten Linie (Werbeagentur: Jung von Matt) an Bedeutung. Die strategische Entwicklung einer Sound ID übernimmt die Hamburger Agentur GROVES Sound Communications. Read the rest of this entry »
John Groves @ BS - Episode 5
May 14th, 2007
The fifth episode of the BRAND SOUNDS series with John Groves. Listen to John’s opinion about the difference of results depending on who’s responsible for the music choice for a brand or a advertising campaign. Enjoy:
Choosing the music
Please subscribe to our podcast and download the episodes from your favourite podcast platform:
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On top of that you can watch or download all films from our new channel on veoh.com. Certainly you will also find them on youtube.com, myspace.com and google.com. The episodes will be released every week so stay tuned!
John Groves @ BS - Episode 4
May 7th, 2007
The fourth episode of the BRAND SOUNDS Series with John Groves in which he explains why it is so important to have an “Brand Sound Consultant”. Tune in and enjoy:
Who needs a “Brand Sound Consultant”?
Please subscribe to our podcast and download the episodes from your favourite podcast platform:
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On top of that you can watch or download all films from our new channel on veoh.com. Certainly you will also find them on youtube.com, myspace.com and google.com. The episodes will be released every week so stay tuned!
John Groves @ BS - Episode 3
April 30th, 2007
The third episode of the BRAND SOUNDS series with John Groves. As a famous composers from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question:
Is a Sound Logo a Sound ID?
Please subscribe to our podcast and download the episodes from your favourite podcast platform:
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On top of that you can watch or download all films from our new channel on veoh.com. Certainly you will also find them on youtube.com, myspace.com and google.com. The episodes will be released every week so stay tuned!
John Groves @ BS - Episode 2
April 23rd, 2007
The second episode of the BRAND SOUNDS series with John Groves is online! In this one you can listen to his opinion about the possibility using music in advertising and communication globally:
Is Music Universal?
Please subscribe to our podcast and download the episodes from your favourite podcast platform:
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On top of that you can watch or download all films from our new channel on veoh.com. Certainly you will also find them on youtube.com, myspace.com and google.com. The episodes will be released every week so stay tuned!
John Groves @ BS - Episode 1
April 16th, 2007
BRAND SOUNDS proudly announces: leading on in terms of IPTV, we proudly present to you the first episode of our brand new series with John Groves. All episodes will be released mainly on our channel on veoh.com and on the new IPTV-Station, idee07. idee07 came to life through a callobaration between ADC (Art Directors Club) and the magazine HORIZONT and is the first german IPTV-Station.
What you get is several episodes of John Groves talking about the usages of sound in modern communication. Episode One:
What is the difference between “recognisable” and “memorable”?
Please subscribe to our podcast and download the episodes from your favourite podcast platform:
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On top of that you can watch or download all films from youtube.com, myspace.com and google.com. The episodes will be released every week so stay tuned!
John Groves @ TYPO Berlin “Change”
January 25th, 2007
A LIGHT BULB MOMENT FOR SURE! He is one of the famous composers from Germany and internationally acknowledged as a pioneer of Sound Branding.
Since the early 90’s he is working on the structured process for creating and managing Sound Identities. Withal the creative & campaign related barriers, he always tried to follow the strategic point of view. As all the other composers were writing jingles, John have had always the vision that the things that were composed, had much more potential and power for strengthening a brand. Is just had to be more strategic, well thought and guided…
And the time is now! There are many interested people out there, who want to know more about the term “Sound Branding”. In this podcast with John Groves they can find out all about it and how important sound is for today’s communication. Enjoy it!
You can subscribe to our podast and download the whole presentation at you favourite podcast platform:
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Thanks to TYPO Berlin for the pictures.
NIVEA & Asher Lane - Interview with Michael Kramer
October 19th, 2006
BRAND SOUNDS - BRAND NEW! In the new podcast series, we are pleased to introduce the managing director of the agency \STREAM (a division of TBWA\Group Germany). His name is Michael Kramer (photo).
\STREAM is the first special division for brand entertainment that was founded by the TBWA\Group Germany in the year 2005.
In this podcast, John Groves and Michael Kramer are talking about the small but important difference between “brand entertainment” and “branded entertainment”. Moreover, they are talking about the NIVEA “Around The World” campaign. The intention thru the emotional effect of the music was a rejuvenation of the brand NIVEA. \STREAM initiated a co-operation between NIVEA, WARNER MUSIC and the band ASHER LANE. The song “New Days” was especially composed for this campaign and \STREAM started a very smart promotion…
There is more to hear and typical for BRAND SOUNDS, a lot of inside information. The 6 episodes will be published weekly. In the player below you can listen to a short preview of the interview or click here to see the NIVEA TV-Comercial from the “Around The World” campaign. To get the whole series, subscribe to our podcast for free on your favourite podcast platform:
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Any suggestions or comments? Feel free to post!
