Akustische Markenwelt des Energie-Riesen EnBW

July 25th, 2007

Der baden-württembergische Energiekonzern EnBW setzt in Zukunft auf Sound Branding. Im Rahmen eines Markenpositionierungsprozesses gewinnt die akustisch konsequente Präsentation des Unternehmens neben der visuell stringenten Linie (Werbeagentur: Jung von Matt) an Bedeutung. Die strategische Entwicklung einer Sound ID übernimmt die Hamburger Agentur GROVES Sound Communications. Read the rest of this entry »

John Groves @ BS - Episode 5

May 14th, 2007

english german 

The fifth episode of the BRAND SOUNDS series with John Groves. Listen to John’s opinion about the difference of results depending on who’s responsible for the music choice for a brand or a advertising campaign. Enjoy:

Choosing the music


Please subscribe to our podcast and download the episodes from your favourite podcast platform:

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On top of that you can watch or download all films from our new channel on veoh.com. Certainly you will also find them on youtube.com, myspace.com and google.com. The episodes will be released every week so stay tuned!

John Groves @ BS - Episode 4

May 7th, 2007

english german 

The fourth episode of the BRAND SOUNDS Series with John Groves in which he explains why it is so important to have an “Brand Sound Consultant”. Tune in and enjoy:

Who needs a “Brand Sound Consultant”?


Please subscribe to our podcast and download the episodes from your favourite podcast platform:

| | |

On top of that you can watch or download all films from our new channel on veoh.com. Certainly you will also find them on youtube.com, myspace.com and google.com. The episodes will be released every week so stay tuned!

John Groves @ BS - Episode 3

April 30th, 2007

english german 

The third episode of the BRAND SOUNDS series with John Groves. As a famous composers from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question:

Is a Sound Logo a Sound ID?


Please subscribe to our podcast and download the episodes from your favourite podcast platform:

| | |

On top of that you can watch or download all films from our new channel on veoh.com. Certainly you will also find them on youtube.com, myspace.com and google.com. The episodes will be released every week so stay tuned!

John Groves @ BS - Episode 2

April 23rd, 2007

english german 

The second episode of the BRAND SOUNDS series with John Groves is online! In this one you can listen to his opinion about the possibility using music in advertising and communication globally:

Is Music Universal?


Please subscribe to our podcast and download the episodes from your favourite podcast platform:

| | |

On top of that you can watch or download all films from our new channel on veoh.com. Certainly you will also find them on youtube.com, myspace.com and google.com. The episodes will be released every week so stay tuned!