Online Sound Branding Lectures

Choosing The Music

Posted by admin on May 14, 2007
Online Sound Branding Lectures / 1 Comment


The fifth episode of the BRAND SOUNDS series with John Groves. Listen to John’s opinion about the difference of results depending on who’s responsible for the music choice for a brand or a advertising campaign. Enjoy!

Who needs a Brand Sound Consultant?

Posted by admin on May 07, 2007
Online Sound Branding Lectures / 2 Comments


The fourth episode of the BRAND SOUNDS Series with John Groves in which he explains why it is so important to have an “Brand Sound Consultant”. Tune in and enjoy.

Is a Sound Logo a Sound ID?

Posted by admin on April 30, 2007
Online Sound Branding Lectures / No Comments

The third episode of the BRAND SOUNDS series with John Groves. As a famous composers from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question “Is a Sound Logo a Sound ID?”

Is music universal?

Posted by admin on April 23, 2007
Online Sound Branding Lectures / No Comments


The second episode of the BRAND SOUNDS series with John Groves is online! In this one you can listen to his opinion about the possibility using music in advertising and communication globally.

What is the difference…?

Posted by admin on April 16, 2007
Online Sound Branding Lectures / No Comments

BRAND SOUNDS proudly announces: leading on in terms of IPTV, we proudly present to you the first episode of our brand new series with John Groves. All episodes will be released mainly on our channel on veoh.com and on the new IPTV-Station, idee07. idee07 came to life through a callobaration between ADC (Art Directors Club) and the magazine HORIZONT and is the first german IPTV-Station.

What you get is several episodes of John Groves talking about the usages of sound in modern communication. This is the first. Enjoy!