Pop music and music in TV commercials getting increasingly sad

Posted by admin on February 06, 2015
Music curiosities, News / No Comments

James Blunt

A new scientific study reveals that pop music is increasingly sounding more sad. The number of pop hits in minor has doubled since the 60ies. It is generally known that pop music reflects society. Do these new findings thus signify a progressive feeling of depression in our society?

Read on here:

or here:
120605 SpiegelOnline Popmusik Traurig


Sound Branding: an established marketing discipline

Posted by admin on January 05, 2015
News, Sound Branding / No Comments

Music has always been a part of marketing communications, but it is now producing measurable results thanks to a relatively new discipline called Sound Branding. Although many companies have yet to discover the benefits of this systematic approach, it seems that the marketing masterminds are now acknowledging the huge potential that Sound Branding has to offer.

This is what Amir Kassaei, Heino Hilbig and Nick Law think about the systematic use of sound and music in branding, advertising and communications:


Amir KassaeiAmir Kassaei, DDB Worldwide Chief Creative Officer:

„It’s not about the right sound or the right piece of music. It’s about the strategic question “What should my brand sound like?“

„Music is one of the most important tools for adding emotion to a brand. It has something no other medium can offer. It can reach people’s hearts if you’re using it right.”

Read the entire interview with Amir Kassaei here:


Heino HilbigHeino Hilbig, CEO, Mayflower Concepts / Former Head of Corporate Marketing, Olympus Europa Holding

“Whereas these days, most of us are quite fit in visual branding – when it comes to the sound of a brand, we’ve still got quite a way to go! (…) We, the marketers, have to ask ourselves a potentially embarrassing question: how it is possible to have overlooked such a vital part of our responsibilities for such a long time?”

Read his comments on Sound Branding and the book „ComMUSICation“ (by John Groves) here:


Nick LawNick Law, EVP, CCO of R/GA North America

„We know the advantage music has in the storytelling space, because nothing evokes emotion so viscerally as music.”

“Music has a great advantage in these new frameworks because we all understand music as a system. [iPhone makes text noise.] There we go! There’s a great example of sonic branding, right? (…) Apple has taken the time to brand all of these sounds, these functional sounds. I don’t think many companies are using sound in as sophisticated of a way as they could be.”

“I think music is actually a perfect language for multiple contexts.“

Read the entire interview with Nick Law here:

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Sound Branding: Coca-Cola are getting it right at the World Cup 2014

Posted by admin on July 26, 2014
Artists & Brands, News, Sound Branding / No Comments

Coca Cola FIFA World Cup 2014

Even though Coca-Cola are the undisputed leaders when it comes to using music in advertising (“I’d Like To Teach the World to Sing”, “First Time” a.s.o.), it has generally been campaign based. After a rather long period of disorientation at the end of the 90′s, Coca-Cola have developed a Sound Logo which, despite its initial rather discrete use, has been implemented quite consistently – especially in the Olympics and other major sporting events.

Now, as FIFA-Sponsor, they are really showing the world how Sound Branding works with their official song – “The World is Ours”.

So, what are they doing right? Apart from choosing a singer who was born in Brasil and is already quite well known from the “The X Factor”, they have created a rather catchy middle-of-the-road song and given it a distinctive Brazilian feel by featuring percussion from a group called Monobloco. But most important of all, the song features the Coca-Cola Sound Logo, which although prominent, is still used aesthetically. Admittedly, the majority of people may not able to sing the Coca-Cola Sound Logo on demand, as they probably could with “Intel“. Nevertheless, I predict that this track will trigger a definite association to Coca-Cola in the minds of the great majority of listeners.

The secret formula? Simple, clear – and consistent.

Sound Branding – it’s the real thing!

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Music can influence our sense of taste

Posted by brand-sounds.com on June 03, 2014
Music curiosities, Sound Branding / No Comments

WineA study on music, wine and taste

A field study conducted by the Heriot Watt University, Edinburgh, UK, indicates that listening to music can affect the way wine tastes. The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent more powerful, rich and robust than when no music is heard.

Prof Adrian North added: “It is widely acknowledged within the scientific community that music affects behaviour, however this is the first time it has been scientifically proven that music can affect perception in other senses and change the way wine tastes.

Read more here:




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Notes & Neurons @ World Science Festival

Posted by admin on March 29, 2014
Music curiosities / No Comments

World Science Festival








The theme “Notes & Neurons” was featured at the World Science Festival in New York City.

“Is our response to music hard-wired or culturally determined? Is the reaction to rhythm and melody universal or influenced by environment? Join host John Schaefer, Jamshed Barucha, scientist Daniel Levitin, Professor Lawrence Parsons and musical artist Bobby McFerrin for live performances and cross cultural demonstrations to illustrate music’s note-worthy interaction with the brain and our emotions.”


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