CIPO

Sound Branding – becoming more acknowledged internationally

Posted by admin on April 23, 2012
News, Sound Branding / No Comments

CIPO

Registration of sound trade marks finally arrives also in Canada

The registration of sound trade has been practiced in Germany since 1988. Thanks to a recent decision by CIPO (Canadian Intellectual Property Office), Canadian brands now have the right to register and thus protect their specific sound trade marks by law. This comes after a 20-year legal battle between CIPO and the Metro-Goldwyn-Mayer Studios, after the Federal Court of Canada over ruled CIPO’s refusal to approve sounds as trademark. This move may serve as creative precedent for the growing international Sound Branding scene.

Read the current article “Sounds that send a message” from “The Vancouver Sun” here.

http://www.vancouversun.com/sounds+that+send+message/6490368/story.html

Sounds That Send a Message_TheVancouverSun_April20_2012

Tags: , , , , , , ,