music

Music can influence our sense of taste

Posted by brand-sounds.com on June 03, 2014
Music curiosities, Sound Branding / No Comments

WineA study on music, wine and taste

A field study conducted by the Heriot Watt University, Edinburgh, UK, indicates that listening to music can affect the way wine tastes. The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent more powerful, rich and robust than when no music is heard.

Prof Adrian North added: “It is widely acknowledged within the scientific community that music affects behaviour, however this is the first time it has been scientifically proven that music can affect perception in other senses and change the way wine tastes.

Read more here:

http://news.bbc.co.uk/2/hi/uk_news/7400109.stm

http://www.dailymail.co.uk/news/article-566314/The-music-makes-glass-wine-taste-better.html

http://www.telegraph.co.uk/news/uknews/1952381/Why-wine-tastes-better-with-music.html

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Notes & Neurons @ World Science Festival

Posted by admin on March 29, 2014
Music curiosities / No Comments

World Science Festival

 

 

 

 

 

 

 

The theme “Notes & Neurons” was featured at the World Science Festival in New York City.

“Is our response to music hard-wired or culturally determined? Is the reaction to rhythm and melody universal or influenced by environment? Join host John Schaefer, Jamshed Barucha, scientist Daniel Levitin, Professor Lawrence Parsons and musical artist Bobby McFerrin for live performances and cross cultural demonstrations to illustrate music’s note-worthy interaction with the brain and our emotions.”

http://www.worldsciencefestival.com/video/notes-neurons-full

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Sex, Drugs, Bach & Brahms
- Warum Musik glücklich macht

Posted by admin on May 27, 2011
News, Sound Branding / 1 Comment


Valorie Salimpoor Der Geist des Rock & Roll

Zu dieser Bewegung gehören nicht nur die Musik, sondern auch der Sex und die Drogen. Doch was bleibt, wenn man auf letztere verzichtet und nur noch der Rock & Roll da ist? Die Antwort: Die gleiche süchtig machende und überwältigende Wirkung.

Die gesunde Droge

Eine aktuelle Studie aus Kanada beweist, dass faszinierende Kompositionen die gleiche Wirkung auf das menschliche Gehirn haben, wie die eben genannten Stimuli.

Valorie Salimpoor und ihr Forschungsteam vom Montreal Neurological Institute belegen, dass bei fesselnden Klängen Dopamin freigesetzt wird, ein Botenstoff, der uns u.a. Freude, Glück und Zuversicht stärker empfinden lässt. Die Untersuchung liefert nicht nur aus wissenschaftlicher Perspektive die Erklärung für die Wichtigkeit der Musik in der Gesellschaft, sondern bietet außerdem neue Einsichten in das menschliche Belohnungssystem. Die meisten Probanden der Studie, wählten klassische Melodien, da diese sie am meisten bewegten.

In einer früheren Analyse fanden die kanadischen Wissenschaftler heraus, dass Musik eine Welle von intensiven emotionalen Erregungen hervorrufen kann, die sich z.B. in Veränderungen von Herzfrequenz, Puls und Atmung zeigen. Zusätzlich berichteten die Testpersonen oft noch von Gänsehaut und Schauern, ausgelöst durch die Musik. Die neuesten Erkenntnisse offenbaren, dass während diesen Schauern das Blut in die Regionen des Gehirns fließt, in denen Dopamin freigesetzt wird. Gehirn-Scans lieferten die Gewissheit, dass tatsächlich Dopamin ausgeschüttet wird.

Das Ende vom Lied

Im Volksmund als Glückshormon geltend, ist der Botenstoff aber auch an der Entwicklung von Suchtverhalten und Psychosen beteiligt. Die Forscher kamen zu dem Schluss, dass auch Musik einen gewissen Suchtfaktor hat.

Bevor man sich nun das nächste Mal seinen Gelüsten hingibt, sollte man abwägen, ob Augenringe oder Kater es wirklich wert sind, oder ob lieber Bach und Brahms heute für den nötigen Kick sorgen sollten.

Ein sechs-minütiges Video zur Studie:

http://www.youtube.com/user/MontrealNeuro#p/a/f/0/wZMA65R26qU

 

Das Montreal Neurological Institute:

http://www.mni.mcgill.ca/

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Listen to Jimi Hendrix – drink a glass of Cabernet Sauvignon

Posted by Birgit Elke on June 03, 2010
Music curiosities, Sound Branding / No Comments

A study on music, wine and taste

A field study conducted by the Heriot Watt University, Edinburgh, UK, indicates that listening to music can affect the way wine tastes. The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent more powerful, rich and robust than when no music is heard.

Prof Adrian North added: “It is widely acknowledged within the scientific community that music affects behaviour, however this is the first time it has been scientifically proven that music can affect perception in other senses and change the way wine tastes.

Read on here:

http://news.bbc.co.uk/2/hi/uk_news/7400109.stm

http://www.dailymail.co.uk/news/article-566314/The-music-makes-glass-wine-taste-better.html

http://www.telegraph.co.uk/news/uknews/1952381/Why-wine-tastes-better-with-music.html

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Listen to French music – buy French wine

Posted by Birgit Elke on May 11, 2010
Music curiosities, Sound Branding / 1 Comment

A study on music, wine and will

A field study by North, Hargreaves and McKendrick investigated the extent to which stereotypically French and German music could influence supermarket customers’ selection of French and German wines. Music with strong national associations should activate related knowledge, and be linked with customers buying wine from the country concerned. Over a two week period, French and German music was played on alternate days from an in-store display of French and German wines. French music led to French wines outselling German ones, whereas German music led to the opposite effect on sales. Responses to a questionnaire suggested that customers were unaware of these effects of music on their product choices. The results are discussed in terms of their theoretical implications for research on music and consumer behaviour, and their ethical implications for the use of in-store music.

The full study is available online at PsychNet APA
http://psycnet.apa.org/index.cfm?fa=buy.optionToBuy&id=1999-13895-010&CFID=5706824&CFTOKEN=94893733

„The influence of in-store music on wine selections“ by Adrian C. North, David J. Hargreaves, and Jennifer McKendrick (1999). Journal of Applied Psychology, 84, 271-276.

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